White Fox explained: Essentials, Traditional and Flavours
One brand, three ranges. A stockist's guide to what each White Fox line is for and how they fit together on the shelf.
White Fox is our signature brand: slim, all-white, tobacco-free nicotine pouches made in Sweden, with a fleece material infused with essential oils for a steady, regulated release. What makes it work for retailers is how clearly the brand is organised. There are three ranges, and each one has a job.
Essentials: three mints, three strengths
Essentials is the lower-nicotine entry range. It takes three flavours, Mint, Double Mint and Peppered Mint, and makes each one in three strengths: Smooth (4 mg/g), Balanced (8 mg/g) and Intense (12 mg/g). On the shelf it reads as a simple grid, flavour across and strength down, so customers can find the level that suits them in a flavour they already enjoy.
Traditional: the original line-up
Traditional is the core of the brand and the range many customers already know by name. It runs from the everyday Five Paw through Full Charge, Double Mint and Peppered Mint, most at 16 mg/g, to White Fox Black at 30 mg/g for experienced users. All five come in a slim, all-white portion.
Flavours: ten tastes, one strength
White Fox Flavours brings ten flavours together at a single strength of 16 mg/g: Black Currant, Citrika, Peach, Mango, Double Apple, Guava Mint, Coconut, Pina Colada, Pistachio and Salmiak. Because every can matches in strength and size, customers choose by taste alone, and a retailer can start with a few best sellers and add the rest as demand shows.
How the three ranges work together
Stocked together, the three ranges cover the whole White Fox story under one name: a familiar core (Traditional), a wide choice of tastes (Flavours) and a lower-strength entry point (Essentials). It keeps the brand block on the shelf easy to read and easy to explain.
See every White Fox product, with strengths and codes, on our White Fox page or in the trade catalogue.
