HIT: five bold flavours, one strength
Slim, 100% tobacco-free and fruit-forward. Why HIT keeps ordering simple.
HIT brings strong, fruit-forward pouches to the shelf in a slim, all-white format. It is 100% tobacco-free and pairs a 20 mg/g nicotine strength with five bold flavours.
The five flavours
Blueberry, Lemongrass, Dr Cherry, Apelsin and Blackberry. Each comes in the same 15 g can, with 15 mg of nicotine per pouch.

Why one strength works
Because every HIT product shares one strength and one can size, there is nothing to configure. Customers choose by taste alone, and a retailer can order the full set of five without juggling strengths. It makes HIT an easy addition alongside a larger brand block.
See all five on our HIT page, or in the trade catalogue.


