Siberia comes in two very different forms. Here is how the tobacco-free pouches and the traditional chewbags compare.
Siberia is one of the best-known extra-strong names in the category, recognised by its -80° branding and its intense cooling effect. Inspired by cold Siberian winters, it has a spearmint finish and some of the highest strengths available. DDG supplies both sides of the brand, and they serve different customers.
The tobacco-free Siberia pouches come at one strength, 33 mg/g, in five formats: Original, Slim, Super Slim, Ultra Slim and Mini. Smaller formats hold less nicotine per pouch, from 25 mg in the Original and Slim down to 17 mg in the Mini, so customers can choose the size and feel that suits them.
The chewbags are traditional Siberia -80°, made by the Swedish Original process. The range covers Red, Blue and Black in mini, portion and tight-portion formats: Blue at 24 mg/g, Red at 42 mg/g and Black Explosive at 43 mg/g.
The Swedish Original process is a long one. Tobacco is hand-selected from known farms after a full year of growing and monitoring, inspected in the laboratory, dried and stored at the GMP-certified plant in Enköping, ground and mixed with food-grade salt and water, then baked under controlled conditions for a week before flavouring, testing and packing.
It depends on what your customers already ask for. Many stores carry a few formats of each: the pouches for customers who want tobacco-free, and the chewbags for customers who know and ask for the traditional product. Both carry the same unmistakable name.
See the full range on our Siberia page, or browse it in the trade catalogue.
This article was first published by DDG Distribution, the official UK, Canada and Africa distributor of White Fox, Siberia and HIT. Republished with permission.